For those who don’t know yet

These are laptops for those who are seeking, chasing the ideal and have the courage to say "I don't know"

The world expects us to know, but needs us to seek. That’s why we’ve shown that Asus laptops with Intel Evo and Windows 11 are for people who are seeking and supports them in that pursuit. 

Intel 2022

challenge

A world in constant change requires hyper-flexibility, but society puts pressure to fall into a framework, to know, to be precise, to have answers to all questions. As many as 86 percent. “young adults” feel pressure from their surroundings and the associated lack of self-confidence, 81 percent fear making a mistake – making the wrong decision, 80 percent have no concept for their lives (source: “Young Adults 2022″ study)… 

idea

It’s good that you don’t know yet, because the world doesn’t need those who know everything, only those who seek and are not afraid to say “I don’t know.” 

“I don’t know” is also courage. Where do you see yourself in five years? Do you already know how to solve the problem? What should the next line sound like? What should the slogan be? I don’t know. Yet. 

Failures? Sure they happen, but for us it’s just a way to discover approaches that don’t work. Stops on the way to the goal. 

what we did

We showed that “I don’t know” is power and fuel for searching and discovering – one’s place in life, the next breakthrough in science, the next masterpiece. Polish musician Krzysztof Zalewski became the ambassador of the “For those who don’t know yet” campaign. The axis of communication was a spot-manifesto with his participation. In addition, in a series of podcasts, Marcin Lukasik conducted 8 inspiring conversations with people who are not afraid to look and err, to be wrong and correct. People who are simply not afraid to say “I don’t know.” 

They were representatives of different worlds: Andrzej Dragan, Mariusz Szczygieł, Marcin Wicha, Artur Kurasiński, Krzysztof Adamek, Marcin Malec, Natalia Kusiak. Meanwhile, as part of the cooperation with Noizz, the series of interviews with influencers was accompanied by a contest in which everyone could share their life’s “I don’t know.” 

These are laptops for those who are seeking, chasing the ideal and have the courage to say "I don't know"

These are laptops for those who are seeking, chasing the ideal and have the courage to say "I don't know"

The world expects us to know, but needs us to seek. That’s why we’ve shown that Asus laptops with Intel Evo and Windows 11 are for people who are seeking and supports them in that pursuit. 

These are laptops for those who are seeking, chasing the ideal and have the courage to say "I don't know"

The world expects us to know, but needs us to seek. That’s why we’ve shown that Asus laptops with Intel Evo and Windows 11 are for people who are seeking and supports them in that pursuit. 

effects

The world expects us to know, but needs us to seek. That’s why we’ve shown that Asus laptops with Intel Evo and Windows 11 are for people who are seeking and supports them in that pursuit. 

total campaign reach

listens and views of the podcast/videocast

viewings of the spot-manifesto

increase in product sales

These are laptops for those who are seeking, chasing the ideal and have the courage to say "I don't know"