Merlini’s Concept. Koło’s contest for the design of the Royal Baths Park

Who? Architects. With what? With KOŁO’s competition, which has been running continuously for 22 years. A competition which, despite its exceptional prestige and long tradition, had fewer and fewer entries, and each year the number of submissions fell by about 10%.

Can you imagine a more royal location than the summer residence of King Stanislaw August Poniatowski? In the 22nd edition of KOŁO’s competition for architects, we established cooperation with the Royal Baths Park and participants prepared projects for the most beautiful park complex in Warsaw! We spread word of KOŁO’s competition using a multi-dimensional campaign with the following slogans: “Merlini’s Concept. The Past for the Future” and “We Don’t Ignore the City. Urban Culture Circle.” The entire communication of the project – media relations and an extensive social media campaign – was in our hands.

The visual identity of the competition was created by Andrzej Pągowski.  We trusted the great creator, who proposed that the royal CROWN become the logo of the 22nd edition of KOŁO’s competition… And then, we were brought down-to-earth by the pandemic. The Internet was in uproar, and we made a decision: despite the pandemic mood, we would not let ourselves go crazy. Since then, we’ve been using our logo everywhere we could: in social media, animations, diplomas and all kinds of graphic materials. Forced to organize all of the activities online, we managed to stand out from other content providers.

An online final gala is quite a logistical challenge. For the first time ever, we connected with contestants remotely!